Know what's broken, before you spend another dollar.
Five fixed-scope audits for ecommerce brands: tracking, CRO, paid media, reporting, or all four at once. Evidence for every finding, a ranked fix list, and a deck you keep. The lowest-risk way to work with us.

Definition
What is an ecommerce audit?
An ecommerce audit is a fixed-scope diagnostic that examines how a store measures, converts, and spends, then tells the brand what is broken, what it costs, and what to fix first. Instead of guessing why ROAS looks inflated, why Meta, GA4, and Shopify disagree, or why the funnel leaks between add to cart and purchase, an audit inspects the live accounts, reconciles the numbers against the store's own order data, and ranks every issue by impact and effort. Anlyto runs five audit types for DTC and ecommerce brands: a tracking audit, a CRO audit, a paid media audit, a reporting audit, and a combined performance audit with a 90-day roadmap. Each one is fixed-price with a fixed turnaround, and ships as a founder-readable deck, a ranked fix list, and a live walkthrough call, with evidence behind every finding.
How every Anlyto audit is built
Pick your audit
Five audits, one question each
Each audit answers one question a founder actually asks: can I trust my numbers, where does my funnel leak, is my ad spend working, and can my reporting support real decisions. The Performance Audit answers all of them at once.
The standard
What every audit includes
Whichever audit you pick, the deliverable standard is the same. No vague findings, no Slack-message summaries, no report that only an analyst can read.
Evidence-backed findings
Every finding cites the tag, property ID, event configuration, or platform screen it came from. Not opinions, not hunches.
Ranked fix list
Quick wins, structural fixes, and strategic builds, each ranked by impact and effort so you know exactly what to do first.
Founder-readable deck
Presentation-grade, readable in about 20 minutes, and specific enough that a delivery team can execute against it.
Walkthrough call
We present the findings live, answer questions, and agree what happens next, whether that involves us or not.
How it runs
From kickoff to ranked fix list
Fixed scope, fixed turnaround, and read-only access. You see findings, not invoices for hours.
Pick your audit
A 30-minute call maps your stack and the question you need answered. We recommend the right audit and send a fixed quote.
Grant read access
Read-only access to the platforms in scope: GA4, GTM, Meta, Google Ads, Shopify. We pull a baseline for the reconciliation window.
We audit
Live-account inspection with evidence collected per finding, reconciled against your store's order data as the source of truth.
Walkthrough + roadmap
Deck presented live, ranked fix list handed off, and a clear recommendation on what to fix first and who should do it.
Pricing
Fixed prices, priced to be an easy yes
Each focused audit starts from $X, fixed-price and fixed-turnaround. The Performance Audit bundles all four at one bundle price, which works out cheaper than buying them separately. No hourly billing, no scope creep.
See full pricingFAQ
Audit questions, answered
What founders ask before booking an audit.
Stop guessing which number is right
Book a 30-minute discovery call. We'll map your stack, flag the obvious leaks, and scope the right audit. Fixed quote inside two business days.
Continue reading
Where audits usually lead
- Read more
Tracking Setup
When the Tracking Audit finds broken measurement, this is the rebuild: server-side GTM, CAPI dedup, and consent mode v2 done right.
- Read more
Ads Management
Meta and Google Ads run on measurement we verified ourselves. The Paid Media Audit is the entry point.
- Read more
Reporting & Dashboards
The single source of truth the Reporting Audit maps out: a BigQuery warehouse under profit, creative, and retention dashboards.
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