Know what's broken, before you spend another dollar.

If your Meta, GA4, and Shopify numbers disagree, start with the Tracking Audit - every other analysis depends on data you can trust, so for most brands it comes first. If the numbers reconcile but the funnel leaks, the CRO Audit finds which step and which pages are costing you orders. If the account itself is the worry - climbing CPAs, suspicious ROAS, creative fatigue - that's the Paid Media Audit. If the data exists but can't answer questions like which channel or SKU is actually profitable, the Reporting Audit maps what you have against the decisions you need. And if you want the complete read across all four areas at once, the Performance Audit bundles them with a 90-day prioritized roadmap at a price lower than buying them separately.

Five symptoms account for most broken tracking we find. One: Meta, GA4, and your store report meaningfully different purchase counts for the same period - small gaps are definitional, but differences beyond roughly ten to fifteen percent usually mean something is genuinely miscounted. Two: your platform numbers dropped sharply after adding a cookie banner or consent tool - a classic consent-mode misconfiguration. Three: ROAS in Ads Manager looks better than your bank account - often double-counted conversions from browser and server events firing without deduplication. Four: one shopper shows up as two sessions whenever checkout crosses a domain. Five: conversions arrive with no revenue value, or revenue that never matches your order totals. If any of these sound familiar, an audit will show you exactly which ones are real and what each is costing you.

Part of the gap is definitional: the three platforms answer different questions. Meta claims a conversion on its click and view attribution windows, so it takes credit for orders that other channels also touched. GA4 distributes credit with data-driven attribution and only counts what it can observe. Shopify simply counts orders at checkout - money that actually moved. Those three methods will never produce identical numbers, and that part is normal. The rest of the gap is damage: consent-declined and ad-blocked sessions that never reach GA4 or Meta, browser and server events double-counted because they were sent without a shared event ID, sessions split by cross-domain checkouts, and timezone or currency mismatches between platforms. A tracking audit separates the two - it quantifies how much of your gap is measurement philosophy and how much is real, recoverable signal, per channel, against your store's own order data.

A focused audit - tracking, CRO, paid media, or reporting - typically runs one to two business days from the moment access is granted, and the turnaround is agreed as part of the fixed quote before we start. The Performance Audit bundles all four and runs them as one sequenced engagement, so it takes longer than a single audit; the exact schedule is fixed in the same quote. Two things keep the clock honest: we only start with access already in place, so day one is spent auditing rather than chasing permissions, and the scope is fixed in writing, so the audit cannot quietly grow. The deliverable lands as a detailed audit document - findings, evidence, and the solution plan - on a delivery date you know before you pay.

Each focused audit - tracking, CRO, paid media, or reporting - is fixed-price from $500, quoted precisely before we start, with no hourly billing and no scope creep. The Performance Audit combines all four focused audits plus a 90-day prioritized roadmap at a bundle price from $1,500, which works out cheaper than buying the four separately. And if you continue into implementation with us within 60 days, the audit fee is credited against the project price - which means for every brand that proceeds to fixes, the audit is effectively free. The quote never changes after it's agreed.

Read-only access to the platforms in scope: GA4, GTM, Meta Events Manager and Ads Manager, Google Ads, and your Shopify admin - or the equivalent on your cart. We never need edit rights for an audit, which matters for two reasons. It means nothing in your accounts can change while we work - no accidental tag edits, no settings drift - and it means granting access is a five-minute task your team can do on the kickoff call, where we walk you through it platform by platform. The reason access is non-negotiable is the method: every finding in the deck must cite evidence from your actual accounts - the tag ID, the property setting, the event configuration, the platform screen. No access means no evidence, and findings without evidence are opinions, which we don't ship.

One detailed audit document a founder can read in about twenty minutes. It opens with your current architecture - how the stack is actually wired today - then the findings ordered by severity, each stated in plain language with the business cost attached. Behind every finding sits an evidence row: the specific tag, property ID, event configuration, or platform screenshot that proves it - structured exactly like the sample audits on this page. That's the difference between an audit and a list of opinions. It closes with the solution plan: quick wins, structural fixes, and strategic builds, ranked by impact and effort, so the order of work is decided before any implementation conversation starts. The document is yours to keep regardless of what happens next.

The audit is a real deliverable you keep either way - a detailed audit document with an evidence-backed finding list and a ranked solution plan that any competent delivery team can execute, not just us. That's deliberate: it removes the pressure from both sides. If the fixes make sense and you want them done by the people who found the issues, we're the obvious choice, and most clients do continue into a build or a Growth Partner retainer - which is also when the audit fee gets credited back against the project. But if you take the plan to your own developers, or decide the findings don't justify action, that's a legitimate outcome and the audit still paid for itself in clarity. What we won't do is inflate findings to justify work: every claim in the document has to survive its own evidence row.