The full picture, before you spend another dollar.
All four audits in one engagement: tracking, CRO, paid media, and reporting, with the findings connected across domains and merged into a 90-day prioritised growth roadmap. One deck, one price, the whole truth.

The flagship
What is an ecommerce performance audit?
An ecommerce performance audit is a complete diagnostic of how a store measures, converts, spends, and reports, run as a single engagement instead of four separate reviews. It combines a tracking audit that reconciles GA4, Meta, Google Ads, and the store's own orders, a CRO audit that diagnoses funnel drop-off from view to purchase, a paid media audit that finds wasted Meta and Google spend, and a reporting audit that maps the path to a single source of truth. Because the domains are examined together, the findings connect: a funnel leak can be traced to a tracking gap, and wasted spend to an inflated conversion signal. The output is one founder-readable deck and a 90-day prioritised growth roadmap that sequences every fix by impact, effort, and dependency. Anlyto delivers it fixed-price at a bundle rate, with read-only access and a live walkthrough.
What the bundle covers
Four chapters
Everything the focused audits cover, connected
Each chapter runs the full scope of its focused audit. The difference is what happens between them: findings from one domain explain problems in another, and the roadmap is sequenced across all four.
Why bundle it
The expensive problems live between the silos
Audit tracking alone and you will fix the data but keep the leaky funnel. Audit the funnel alone and you may optimise pages against numbers that lie. Audit the ad account alone and you inherit whatever the conversion signal claims. The problems that quietly cost the most money sit at the joints between domains, which is exactly where siloed audits stop looking.
The Performance Audit examines the whole system at once, so every finding lands with its cause, its cost, and its place in the sequence.
What connected findings look like
- The funnel leak that turns out to be a tracking gap, not a UX problem
- Wasted ad spend traced back to a double-counted conversion signal
- A hero SKU that looks profitable until COGS and fees enter the picture
- Reported ROAS and actual contribution margin telling opposite stories
- A retention problem invisible because no report joins orders to customers
- Fixes sequenced so measurement comes before spend, not after
How it runs
From one kickoff to one roadmap
Access granted once, four domains audited, one connected deliverable.
Kickoff + access
A 30-minute call on goals and known pain, then read-only access across GA4, GTM, Meta, Google Ads, Shopify, and your reporting.
Four-domain audit
Tracking, CRO, paid media, and reporting audited in full, with evidence collected per finding in each domain.
Connect + sequence
Findings linked across domains, then merged into the 90-day roadmap: two-week fixes, first-month builds, quarter-long plays.
Walkthrough
One deck presented live, chapter by chapter, ending on the roadmap and an honest recommendation for what to do first.
Bundle pricing
One bundle price, from $X
The Performance Audit is priced as a bundle, from $X fixed, which works out below the four focused audits bought separately. One kickoff, one access grant, one deck, one roadmap.
After the walkthrough, most brands execute the roadmap with us through a Growth Partner retainer, or start with the single build the roadmap ranks first. Either way, the plan is yours.
FAQ
Performance audit questions
How the bundle works, what the roadmap contains, and what happens after.
Get the whole truth in one engagement
Book a 30-minute discovery call. We'll map your stack, confirm the bundle is the right call, and send a fixed quote inside two business days.
Continue reading
Where the roadmap usually leads
- Read more
Tracking Setup
When the roadmap ranks measurement first: server-side GTM, CAPI dedup, consent mode v2, reconciled against your store.
- Read more
Ads Management
Meta and Google run on measurement we verified in the audit, reported on profit rather than vanity ROAS.
- Read more
Retainers
The Growth Partner retainer executes the 90-day roadmap month by month and keeps the whole system healthy after.
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