Your ROAS is probably inflated. Find out by how much.

A structured read of your Meta and Google ad accounts that answers three questions: where is spend being wasted, why is the account not performing to its potential, and what should change first. It covers account structure, learning-phase health, audience overlap and fatigue, creative performance, and whether the conversion signal the algorithm optimises on is even correct.

Platform-reported ROAS is a claim, not a fact. Meta grades its own homework inside its own attribution window, and when CAPI deduplication or consent is misconfigured, reported ROAS can be inflated well past reality. The audit checks the measurement behind the metric and reads performance against your store's actual orders, so you know whether the number you scale on is real.

Where budget goes without producing profitable orders: campaigns stuck in learning, audiences that overlap and bid against each other, fatigued creatives still receiving budget, poor placement and geography splits, and spend allocated on inflated conversion signals. Each finding is tied to the specific campaigns and ad sets involved.

Meta's delivery system needs a steady flow of conversion events per ad set to exit learning and stabilise. Accounts with too many ad sets, budgets spread too thin, or frequent edits keep resetting learning, which means the algorithm never optimises properly and CPAs stay high. It is one of the most common and most fixable problems we find in ecommerce accounts.

Yes. The creative read looks at what your performance data says about angles, hooks, and formats: what is carrying the account, what is fatigued, and where the gaps are. It is an honest performance read, not a subjective design critique.

Read-only access to Meta Ads Manager and Events Manager, Google Ads, and your Shopify admin or order reports so we can read performance against real orders. Analyst-level access is enough, we never need edit rights for an audit.

You keep the deck and the ranked fix list either way. If you want the fixes executed and the account run properly, our ads management service picks up exactly where the audit leaves off: measurement verified first, then media managed on numbers we trust, reported on profit rather than vanity ROAS.