Traffic isn't your problem. The leaks in your funnel are.

A/B testing without a diagnosis is guessing with extra steps. The audit tells you where the funnel actually leaks, which pages carry the biggest opportunity, and what to test first. Most stores waste months testing button colours on pages that were never the problem. The audit puts the effort where the orders are.

We build the funnel from your own data: sessions to product view, product view to add to cart, add to cart to checkout, checkout to purchase. Each step gets a drop-off rate, and each abnormal drop-off gets a diagnosis: page experience, offer clarity, friction, trust, or in some cases the tracking itself hiding the real picture. That last case is why we validate the data before drawing conclusions.

That is a real risk, and we check for it. If the funnel events themselves are unreliable, a CRO analysis built on them is fiction. We validate the funnel data first, and if the tracking cannot support honest conclusions, we tell you and recommend the tracking audit before spending on CRO. Diagnosing conversion problems with broken data is how brands fix the wrong things.

We walk the same funnel on a set of relevant competitors: their product pages, offers, shipping and returns framing, cart flow, and checkout. The point is not to copy them, it is to see where your experience gives a shopper a reason to hesitate that theirs does not, and where you have an edge worth amplifying.

Every opportunity we find is sorted into three layers: quick wins you can ship in days, structural fixes that need design or development work, and strategic builds like offer or pricing changes. Each item carries an impact and effort read, so you know what to do first and what can wait.

Read-only access to your analytics (GA4 or your product analytics tool) and your Shopify admin or equivalent for order and funnel context. If you run session recording or heatmap tools, access to those helps but is not required. No edit rights, no code changes during the audit.

The audit is a standalone deliverable you can hand to your own team or agency. If you want us involved after, conversion work usually continues through our retainer modules, where funnel changes are made, measured, and iterated on data we trust. Either way, the roadmap is yours.