Notes

Working notes from the measurement layer.

Implementation guides, post-mortems, and opinions on the analytics stack. No growth-hacking think-pieces, no recycled Google docs.

GTM 11 min read

Server-side GTM: what it is, why it matters, and how to actually deploy one

A pragmatic guide to server-side Google Tag Manager — when it's worth the effort, how the architecture works, and the exact steps to ship one on Cloud Run without breaking your existing tracking.

April 22, 2026

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