You know how many bought. See why the rest didn't.

GA4 and Shopify tell you the outcome: sessions in, orders out. They are blunt instruments for behavior. Where exactly people stall in checkout, what separates a repeat buyer from a one-and-done, whether your quiz actually converts, which segment quietly churns, those are cohort and funnel questions GA4 cannot really answer. Product analytics is the behavioral layer on top, complementary, not redundant.

The mechanics came from SaaS, but retention and repeat purchase is where DTC economics are won. CAC keeps climbing, so LTV:CAC decides who survives, and you cannot improve retention you cannot see. Subscription, replenishable, and high-AOV brands live and die on exactly the cohort and activation analysis these tools are built for.

Mixpanel for teams that want strong dashboards and exec-friendly reporting, and where our certified Mixpanel partner team goes deepest. Amplitude for larger teams with serious analytics budgets. PostHog for brands that want analytics, session replay, and feature flags in one self-hostable tool. We recommend the one that fits your stage, stack, and budget, not the one that pays us the most.

Your choice, that is the point of the Foundation offer. You always get the audit and the event schema. From there, your developers can implement against our spec on their own, we can guide them through it reviewing as they go, or we can do the implementation ourselves as an add-on, typically through GTM and the dataLayer for ecommerce stacks. Most brands land on the guided middle path.

You can, but most self-setups end up with messy event names and funnels nobody trusts within a month, and re-instrumenting is far more expensive than doing the taxonomy right once. The schema is the whole game: get the naming, properties, and identity handling right up front and everything built on top stays trustworthy.

Checkout step by step, quizzes and product finders, subscription sign-up and management flows, account creation and onboarding, search and collection browsing, and post-purchase behavior that predicts a second order. If a customer clicks through it, it can be an event with properties, and the schema decides which ones are worth tracking.

Funnels with drop-off quantified at every step, retention cohorts from first purchase to repeat, an activation definition with how many customers reach it, and behavioral segments you can push to lifecycle marketing and CRO. Built in Mixpanel, Amplitude, or PostHog as saved, shared views your team opens every week, not a one-off report.

The setup rolls into a retainer: we keep the schema governed as your team adds events, maintain the boards, and review the behavioral data with you on a regular rhythm, what changed, what mattered, what to instrument or test next. Analytics without follow-through is a cost, not an asset.