Ten spreadsheets, zero answers.
A fixed-scope audit of how your business turns data into decisions. We map what your current reporting can and cannot answer, diagnose the spreadsheet chaos, and hand you the roadmap to a single source of truth.
Definition
What is an ecommerce reporting audit?
An ecommerce reporting audit is a structured review of every report, dashboard, and spreadsheet a brand uses to run the business, measured against the decisions those numbers are supposed to support. It inventories what exists and who reads it, traces where each number comes from and how much manual work keeps it alive, checks whether metrics like MER, AOV, CAC, and contribution margin are defined consistently across reports, and identifies the decisions the current reporting cannot support at all, such as true profit per order, LTV to CAC by channel, or cash tied up in dead stock. The output is an honest assessment of where reporting stands today and a staged roadmap to a single source of truth. Anlyto delivers this as a fixed-price engagement, with a founder-readable deck, a ranked roadmap, and a live walkthrough call.
What the audit covers
What you get
An honest read on what your reporting can actually do
Most brands do not have a data shortage, they have a trust shortage. The audit shows exactly where the trust breaks down and what it takes to get one number everyone believes.
Reporting inventory
Every report, dashboard, and spreadsheet in actual use, catalogued: who reads it, what feeds it, and how much manual work keeps it alive.
- Full report and sheet inventory
- Data lineage per report
- Manual effort mapped
Decision-gap analysis
The questions your business needs answered, checked against what your current reporting can actually support.
- Profit per order and per SKU
- LTV:CAC by channel
- Inventory and dead stock visibility
Spreadsheet chaos diagnosis
Why the sheets multiply: manual exports, silent formula breaks, key-person risk, and three versions of the same number.
- Failure points traced
- Key-person risk flagged
- Conflicting numbers explained
Metric definition audit
Whether MER, AOV, CAC, and margin mean the same thing in every report, and where definitions silently diverge.
- Definitions compared across reports
- Refunds and fees handling checked
- One agreed metric dictionary
Data-source map
Where your numbers actually come from: store, ad platforms, analytics, email, and the joins between them that do or do not exist.
- Source and join map
- Gaps between systems
- Automation candidates flagged
Source-of-truth roadmap
The staged plan from where you are to one trustworthy number: what to build, in what order, and what each stage unlocks.
- Staged build plan
- Warehouse and pipeline scope
- Dashboard priorities ranked
Sound familiar?
Spreadsheet chaos is a symptom, not the disease
The sheets multiply because the underlying data was never modelled for the questions you ask. Every new question means another export, another join by hand, another file that drifts out of date. The fix is not a better spreadsheet, it is a data foundation that answers questions without manual work.
The audit diagnoses your version of this precisely: which reports to keep, which to kill, and what the automated replacement looks like. If the underlying tracking itself is suspect, we flag that too, that is the Tracking Audit's territory.
Signs you need this audit
- Monday reporting takes someone half a day of exports and pasting
- Two dashboards show different revenue for the same week
- MER means something different in finance than it does in marketing
- Contribution margin exists in nobody's report
- One person holds the only working version of the master sheet
- Every new question spawns a new spreadsheet
How it runs
From report inventory to build roadmap
Fixed scope, read access, and a short call with whoever keeps the sheets alive.
Kickoff + access
A 30-minute call on the decisions you need your numbers to support, then read access to reports, sheets, and the platforms feeding them.
Inventory + trace
Every report catalogued, every number traced to its source, every manual step and failure point mapped.
Gap analysis
Decisions your reporting cannot support, metric definitions that diverge, and the reports that disagree, with the why.
Roadmap + walkthrough
The staged plan to a single source of truth, presented live: what to build, in what order, and what each stage unlocks.
Pricing and next step
Fixed-price, from $X
The Reporting Audit is fixed-price from $X with a fixed turnaround. It is part of our audit family, and is included in the Performance Audit bundle alongside tracking, CRO, and paid media.
When you are ready to build the single source of truth, our reporting and dashboards service implements the roadmap: a BigQuery warehouse, automated pipelines, and dashboards for profit, creative, retention, and inventory.
FAQ
Reporting audit questions
What we review, what a source of truth means, and what happens after.
Get one number everyone believes
Book a 30-minute discovery call. We'll look at how you report today, flag the fragile parts, and send a fixed quote inside two business days.
Continue reading
Related audits and next steps
- Read more
Tracking Audit
Reporting built on broken tracking produces confident wrong answers. If your platform numbers disagree, start here.
- Read more
Performance Audit
The reporting audit plus tracking, CRO, and paid media in one engagement, with a 90-day prioritised growth roadmap.
- Read more
Reporting & Dashboards
The build the roadmap points to: a BigQuery warehouse under a library of ecommerce dashboards, refreshed daily.
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