Ads run on tracking we built and audit ourselves.
Performance agencies run ads on numbers they never verified. We audit and fix the measurement first, then manage Meta and Google on data we trust, and report on profit, not vanity ROAS.
The gap the platform never shows you. We report the number the pixel can stand behind, not the one the platform grades itself with.
Numbers we can prove
Definition
What is measurement-led ads management?
Measurement-led ads management is running Meta and Google Ads on conversion data that has been audited and verified before a single budget decision is made. The sequence is audit first, manage second: tracking is inspected, deduplicated, and reconciled against the store's own order data, and only then do campaigns get built or taken over. Reporting is profit-based rather than platform-based, accounting for COGS, fees, and shipping instead of stopping at the ROAS number the ad platform grades itself with. Creative is run as a testing framework, with hooks, formats, and angles tested systematically and scored on contribution, not clicks. Enhanced conversions, CAPI deduplication, and consent-safe signal are treated as table stakes, not add-ons. The result is that the ad platforms optimize on complete, trustworthy signal, and the brand makes budget decisions on numbers it can defend.
Full management on both platforms
Strategy, structure, creative testing, and signal hygiene. The measurement layer underneath is ours too, which is the whole point.
Meta Ads
Full-funnel account management with creative testing at the center, on top of CAPI signal we deduplicate and monitor ourselves.
- Full-funnel structure across TOF, MOF, and BOF, not one prospecting campaign doing everything
- CAPI hygiene: browser and server events deduplicated, event match quality monitored
- Creative testing framework: hooks, formats, and angles tested on a structured matrix
- DPA and catalog ads with a clean, complete product feed behind them
- Audience strategy: broad vs interest vs lookalike, with proper exclusions so you stop paying to reach buyers twice
Google Ads
Search, Shopping, and Performance Max with a healthy feed behind them and bidding strategies fed by verified conversion values.
- Search campaigns with ongoing search-term mining and a maintained negative keyword library
- Shopping and Performance Max structured so you can actually see what's driving results
- Merchant Center and feed health: titles, GTINs, disapprovals, and supplemental feeds handled
- tROAS and tCPA strategy set from verified conversion values, not platform defaults
- Enhanced conversions and offline conversion imports so bidding learns from real outcomes
Anyone can run ads. Few know how.
We are not a blind marketing agency. Every one of these is a discipline, and skipping any of them is why most accounts plateau.
Strategy before spend
Offer, margin, and unit economics decide the account plan. Budgets follow the strategy, never the other way around.
Funnel architecture
A full-funnel structure where prospecting, consideration, and conversion each have a job, instead of one campaign doing everything badly.
Feed the pixel right
Deduplicated CAPI events, high match quality, and consent-safe signal. The algorithm is only as smart as the data you feed it.
TOF, MOF, BOF content
Creative mapped to awareness stage: hooks that stop cold traffic, proof that moves warm traffic, and offers that close ready buyers.
Scaling with stable ROAS
Budget ramps paced against learning phases and creative velocity, so efficiency holds while spend grows instead of collapsing at 2x.
Verify everything
Platform-reported numbers are checked against your store's own data. When Meta says 8.25x and the pixel proves 7.03x, we report 7.03x.
Every engagement starts with the Paid Media Audit
No exceptions. We will not manage budgets on measurement we haven't verified, because that's how ad spend gets optimized against garbage. The audit is the entry point: fixed scope, evidence for every finding, and a ranked fix list you keep whether or not we ever touch your accounts.
See the Paid Media AuditWhat the audit checks before we manage anything
Conversion tracking integrity on both platforms
Deduplication between browser and server events
Account structure and wasted-spend patterns
Feed and Merchant Center health
Creative coverage and fatigue
How management starts
Audit, fix, take over, report
The same engine as everything else we do, applied to your ad accounts.
Audit
The Paid Media Audit verifies tracking, reconciles platform numbers against your store, and ranks what's broken.
Fix
Enhanced conversions, CAPI deduplication, feed health, and consent-safe signal repaired before budgets move.
Manage
We take over Meta and Google: structure, bidding, audiences, and a creative testing cadence that never stops.
Report on profit
The Unified Ads dashboard blends every channel into one profit view, so decisions run on contribution, not platform ROAS.
Profit reporting, not platform scorecards
Every managed account gets the Unified Ads dashboard: Meta, Google, and your other channels blended into one view and reconciled against your store's order data. Reporting accounts for COGS, fees, and shipping, so you see what each channel, campaign, and creative actually contributes, not the number the ad platform grades itself with.
Explore reporting and dashboardsWhat managed accounts see, refreshed daily
- One blended view across every ad channel
- Profit per channel, campaign, and creative
- Spend reconciled against store revenue
- Creative test results scored on contribution
Management is monthly by nature
Creative fatigues, auctions shift, feeds break, and search terms drift. Ads management is a retainer module, not a project: an ongoing cadence of testing, signal hygiene, and profit review. It slots alongside our other retainer modules, so tracking health and reporting stay maintained by the same team that runs your spend.
See how retainers workOne platform, single storefront
from $1,500/mo
Flat monthly retainer, scoped to your platforms and spend.
Scaled accounts
% of spend, custom
For larger multi-platform accounts, quoted after the Paid Media Audit.
How we de-risk it
Four promises, in writing, on every engagement
We sell verification for a living, so the way we work has to survive it too.
Audit fee credited
Continue into implementation within 60 days and the audit fee comes off the project price. The diagnosis is never a sunk cost.
Nothing goes live without your sign-off
We never publish to your container, account, or store without your approval. Every change is staged, reviewed, and reversible.
Loom walkthrough handoff
Every engagement ends with a recorded walkthrough of what was built, how it works, and how to check it yourself. Rewatch it anytime.
30-day correction guarantee
If anything we implemented misreports within 30 days of handoff, we fix it free. No ticket, no invoice, no argument.
Questions brands ask about ads management
How we differ from a performance agency, and what working together looks like.
Ready to run ads on numbers you can defend?
Book a 30-minute discovery call. We'll look at your accounts, flag the obvious signal problems, and scope the Paid Media Audit.
Continue reading
Related services
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Paid Media Audit
The mandatory entry point: tracking integrity, wasted spend, and creative gaps, ranked and evidenced before we manage anything.
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Reporting & Dashboards
The Unified Ads dashboard and profit reporting every managed account runs on, built on your own BigQuery warehouse.
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Growth Partner
Ads management is one retainer module. Combine it with tracking health and reporting so the whole stack stays maintained.
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