White-label GA4 & GTM setup, shipped in days.
Full container rebuild, proper dataLayer, server-side tagging, and consent mode v2. All documented, QA'd, and delivered under your agency's brand.
Definition
What is GA4 + GTM setup?
GA4 + GTM setup is the end-to-end process of installing Google Analytics 4 and Google Tag Manager on a website or app, configuring the data layer, defining the events that will be tracked, wiring those events through GTM into GA4, integrating consent mode v2 for GDPR and CCPA compliance, and validating that every tag fires correctly in development, staging, and production. A correct setup also includes ecommerce and conversion-event coverage, server-side tagging where iOS private relay and Safari ITP have eroded measurement, and documentation that lets a future engineer maintain the stack without guessing. Anlyto delivers this as a fixed-scope white-label engagement: we rebuild the GA4 property, ship a documented tracking plan, hand-off a clean GTM container, and QA every event before sign-off. Most rebuilds ship in 5 to 15 business days.
What a proper rebuild ships with
What you get
Every deliverable in the package
We don't upsell the basics. Every engagement includes the full stack below - you only pay more for advanced scope like server-side infrastructure or multi-region builds.
GA4 property setup
Clean property, data streams, audiences, and conversion events that reflect how your business actually measures success.
- Web + app data streams
- Custom events + conversions
- Enhanced ecommerce
GTM container build
Structured container with proper naming conventions, a documented dataLayer spec, and tags that don't fight each other.
- Web + server container
- Variable + trigger hygiene
- Version history + notes
Server-side tagging
First-party data collection via sGTM. Faster pages, fewer cookie limitations, and proper PII controls at the edge.
- Cloud Run or custom host
- Google + Meta server tags
- PII stripping
Consent mode v2
Full integration with your CMP so consent signals flow cleanly to Google Ads, Meta, and other ad platforms.
- OneTrust / Cookiebot / Iubenda
- Advanced consent signals
- QA across geos
Ad-platform conversion sync
Conversions, enhanced conversions, and audience syncs pushed to Google Ads, Meta, TikTok, and LinkedIn.
- Enhanced + offline conversions
- Audience syncs
- Attribution sanity checks
QA + documentation
We don't hand off broken builds. Full QA in dev, staging, and prod with a written sign-off before close.
- Tag Assistant + GTM preview
- Real-world event validation
- Hand-off walkthrough
How a rebuild ships
Five steps from kick-off to hand-off
You'll see working measurement inside two weeks. No surprises, no rolling scope.
Discovery
30-minute call to map your current stack, goals, and the events your team actually wants to measure.
Audit
We inventory existing tags, variables, and dataLayer events. Output: a prioritised fix list and the proposed rebuild scope.
Tracking plan
Written spec covering every event, parameter, user property, and conversion - approved by your team before we touch GTM.
Build + QA
Container rebuild, consent configuration, server-side routing if needed, and end-to-end testing across environments.
Hand-off
Full documentation, walkthrough call, and 30 days of bug-fix support included. Dashboards and alerts are optional add-ons.
Also available
Tracking audit
Not ready for a full rebuild? Start with a 3–5 day audit. We inventory your existing tags, events, and consent signals, then deliver a prioritised fix list that your dev team can implement - or that we can handle on retainer.
- Event-by-event coverage review
- Duplicate + broken tag detection
- Consent + data-layer audit
- Server-side feasibility scan
- Written fix plan with priority labels
Platforms we cover
FAQ
Common questions
The six things we're asked most about GA4 + GTM engagements.
Ready for tracking that actually holds up?
Book a 30-minute discovery call. We'll scope the rebuild and send a fixed quote inside two business days.